Acotel Interactive is a brand group that creates and runs many digital entertainment products, mobile value added services and a unique full service programmatic advertising platform. The projects developed include B2B, Ad Tech, social gaming, e-learning, social networking web and mobile sites, iOS, and Android apps and games with yearly revenues of over $100m.
As Creative Director at Acotel Interactive, I was involved in developing these products and services from ideation to execution in a setting that allowed for an experience of both an in-house team and a boutique agency since there were so many brands and products in development and under iterative enhancement at one time. Just a few of these projects are shown here in other case studies.
During my time at Acotel Interactve, I led and mentored UX/UI design, front-end, and app development teams that included groups working in New York, Mexico City, Madrid, Rio de Janeiro, Rome, Turkey and some favorite outsource teams in Eastern Europe and India as well. Also at the top of my priority list was establishing processes and systems to introduce elements of design thinking, improve communication and workflow between disciplines, and improve quality, consistency and efficiency of the team's work.
Gary is hands down the best creative director I have ever worked with. Not only is he a great guide and mentor to his team but also the product delivered is always elegant, thoughtful and effective. Ultimately, the quality of his work invariably made mine easier.
— Adrian Rubio, SVP Marketing Acotel Interactive
It's a fascinating time to be part of the revolution in design, development and collaboration systems that is happening in the industry today. At Acotel Interactive and beyond, I've been a strong advocate for the continual exploration and improvement of processes, systems and tools that make design ideation and execution more efficient, transparent, productive and rewarding.
Reorganizing, revitalizing, modernizing and expanding an enterprise level collaborative response management B2B SaaS platform
Envisioning the UX of cars of the near future — ask me about this fascinating project. Deliverables can't be shared but the methods, tools and processes used are interesting extensions of classical UX practices
A completely re-imagined dating platform — rethought onboarding and subscription processes, brand voice, UX/UI, and technology platform for a suite of legacy dating brands
Defining, designing and marketing a complex SaaS platform allowing businesses to design, implement, target, track and analyze programmatic digital ad campaigns
Concepting and designing an international suite of fun education and entertainment apps for the challenging pre-K audience
A brand group that created fantastic digital products across many verticals — and I got to lead the UX/UI design, front-end and app development teams
Re-imagining the user experience, brand and brand voice of a social platform used by millions every day
