Making the stars shine on mobile...

Total renaissance

It can be challenging to totally redesign and rework the user flow of an app with a large customer base and loyal following. Astri di Paolo Fox is one of the most downloaded apps in Italy but it had gotten long in the tooth and its look needed updating. I led an exploration of user journies to make the new user experience easy to navigate and initiated updates to the branding, brand voice and overall usability of the app. Now it has a bright, modern, clean aesthetic that makes the most of intuitive touch gestures. The updates led to an uptick in usership and subscriptions and the app was used as a model to expand into other markets.

My role

Creative Director, working with the UX/UI design team in New York, product managers and developers in Rome.

Astri di Paolo Fox, featuring Italy's most prominent astrologer, has been Italy's #1 Top Grossing App in the Lifestyles category and in the Top 20 Grossing Apps overall in Italy.

Thanks for taking a look. There are more case studies below!

here are some of the other organizations I've been proud to work with:

Media / Entertainment
Media / Publishing
Media / News
Media / Entertainment
Media / Documentary
Media / News
Hospitality / Restaurants
Media / Entertainment
Non-profit / Entertainment
Public Health
Social / Recovery
Security / Parental Control
Ecommerce Platform
Digital Agency
Pharma / Manufacturing
Education / UX Mentor
Digital Agency
Ed Tech
Tech and Design Agency
Professional Services SaaS Platform
Cybersecurity
Investment Banking
User Experience Agency
Creativity Software
FinTech / Trading & Analysis
Fintech / Banking
Automotive Experience
Financial Services
User Experience Agency
Financial Services
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I'm always excited to talk about new projects, new partners and new relationships.