When the mBuzzy brand was acquired by Acotel Interactive it was a mess. In a marketplace with hundreds of competitors, some of whom are household names, an unappealing and confusing app interface doesn't cut it. A total rethink of the visual system, customer acquisition process and retention strategy was called for.
The new interface is spacious with clear action paths, generous affordances and a bold, modern color palette. Now users can easily search and navigate among 7+ million profiles and locating new friends has never been so easy. mBuzzy has been in the Top 100 Grossing Social apps in the U.S. and 45 other countries.
My role
Creative Director, working with the UX/UI design team, product managers and marketing team in New York and development teams in New York and Rome.
Reorganizing, revitalizing, modernizing and expanding an enterprise level collaborative response management B2B SaaS platform
Envisioning the UX of cars of the near future — case study available privately.
A completely re-imagined dating platform — rethought onboarding and subscription processes, brand voice, UX/UI, and technology platform for a suite of legacy dating brands
Defining, designing and marketing a complex SaaS platform allowing businesses to design, implement, target, track and analyze programmatic digital ad campaigns
Concepting and designing an international suite of fun education and entertainment apps for the challenging pre-K audience
