A social app gets the right look for its market...

The Place to Discover and Chat with New Friends

When the mBuzzy brand was acquired by Acotel Interactive it was a mess. In a marketplace with hundreds of competitors, some of whom are household names, an unappealing and confusing app interface doesn't cut it. A total rethink of the visual system, customer acquisition process and retention strategy was called for.

The new interface is spacious with clear action paths and generous affordances. Now users can easily search and navigate among over 7 million profiles. Locating new friends has never been this easy. mBuzzy has been in the Top 100 Grossing Social apps in the U.S. and 45 other countries.

My role

Creative Director, working with design team, product managers and marketing team in New York and development teams in New York and Rome.

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here are some of the other organizations I've been proud to work with:

CBS Television Network Simon & Schuster Online The New York Times Syndicate USA Networks PBS POV Documentary Series WCBS Newsradio ARK Restaurant Group The Late Show with David Letterman The Nantucket Film Festival The Cambridge Health Alliance Sober Grid Bark Parental Controls
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I'm always excited to talk about new projects, new partners and new relationships.